How Top Digital Marketing Agencies Use Subtitles to Generate New Leads

In digital marketing, video content has become one of the most powerful tools for generating leads. With platforms like Facebook and LinkedIn being major hubs for video consumption, subtitles are crucial. In fact, 85% of Facebook users and 80% of LinkedIn users watch videos with the sound off. Subtitles ensure these silent viewers remain engaged, turning what could be missed opportunities into valuable leads. This blog will explore how digital marketing agencies leverage subtitles for lead generation and how tools like Fluen AI make the process efficient and scalable.

The Impact of Subtitles on Video Engagement

Video content is central to digital marketing strategies, with about 70% of customers preferring to learn about new products or services through video. Subtitles significantly boost engagement, making it easier for viewers to follow and understand the content, even when they have their devices on mute. By using subtitles in the widely supported SRT or VTT format, marketers can also enhance SEO, as these files provide text that Google can index. This improves the visibility of videos, driving organic traffic and boosting video discoverability on search engines.

How Subtitles Help Generate Leads: Practical Use Cases

1. Social Media Ads Many agencies have discovered that adding subtitles to social media ads greatly improves engagement and conversions. For instance, a UK-based fitness company, Intent91, utilized video testimonials with subtitles in their Facebook ads. They saw higher engagement rates and conversions when the “Learn More” button was paired with informative, subtitled content, demonstrating the effectiveness of incorporating readable elements to captivate audiences.

   
   

2. Explainer and Educational Videos Agencies like MLive Media Group use webinars and educational videos with subtitles to generate high-quality leads. By subtitling these sessions, they make the content more accessible, increasing viewer interaction and conversion rates. Adding subtitles helps agencies to collect leads from users who download or sign up for more information, capitalizing on the enhanced accessibility and comprehension that subtitles provide​.

   
   

3. Global Campaigns Expanding a brand’s reach to international markets is another area where subtitles, especially translated ones, play a key role. For example, some marketing campaigns doubled view counts and engagement by offering subtitles in multiple languages. This strategy increases reach, ensures a consistent message across markets, and caters to non-native speakers. Translated subtitles amplify the brand’s message, enabling marketers to tap into new demographics without reinventing content​.

   
   

Best Practices for Subtitling in Digital Marketing

To maximize the impact of subtitles, agencies should follow these best practices:

• Prioritize Accessibility: Ensure subtitles are not only accurate but also accessible for all users, including those with disabilities. This extends the reach and boosts engagement among diverse audience groups.

• Maintain Brand Consistency: Customize the look and feel of subtitles to align with the brand’s visual identity. Fluen AI offers tools to personalize subtitle styles, ensuring they fit seamlessly within the brand’s marketing assets.

• Engage Local Experts: For campaigns targeting international audiences, post-editing by local experts ensures cultural relevance and translation accuracy, which are critical for effective communication.

  
  

Proven Success Stories: The Impact of Localized Video Campaigns

Localization of video content has proven to be a powerful strategy for digital marketing agencies looking to boost their clients’ revenue. By tailoring videos to fit cultural contexts and language preferences, these agencies not only increase audience engagement but also drive substantial business growth. Below are some notable case studies demonstrating the effectiveness of video localization:

1. Airbnb's Global Growth Campaign: Airbnb partnered with a digital marketing agency to grow its user base internationally by localizing its video content to match regional cultural nuances. The campaign utilized user-generated content from different parts of the world, presenting localized stories that resonated with diverse audiences. This approach led to a 300% increase in new users outside the U.S., driving significant revenue growth through increased bookings​.

   
   

2. Unilever’s Dove Campaign: In its “Campaign for Real Beauty,” Dove sought to change global beauty perceptions by showcasing diverse body types and ages in localized videos tailored to various cultural contexts. By working with an agency to create region-specific content that spoke directly to local audiences, Dove not only enhanced engagement but also built long-term brand loyalty, resulting in higher revenue and market share in multiple countries​.

   
   

3. Nike’s “Dream Crazy” Campaign: To reconnect with younger audiences globally, Nike localized its “Dream Crazy” campaign. By incorporating culturally relevant elements and featuring athletes with local appeal, the agency ensured the video resonated across different regions. This tailored messaging led to a 31% spike in online sales shortly after the campaign's launch, highlighting the impact of strategic video localization.

   
   

4. Gaia’s International SEO and Video Strategy: Gaia, a digital content provider, successfully localized its video library through a comprehensive SEO and video marketing approach. By adapting content for different international markets, Gaia saw a 54% increase in transactions from organic traffic and a 46% rise in search visibility. This translated into significant revenue growth, showing how localization can optimize digital content performance across global markets.

   
   

Streamlined Subtitling with Fluen AI

Automated subtitle translation solutions like Fluen AI offer a cost-effective and efficient way for agencies to implement these strategies. With almost instant turnaround, Fluen AI allows agencies to automate the captioning and translation process while providing collaborative tools for reviewing and post-editing to maintain high quality. Additionally, the platform enables marketers to render videos directly in MP4 format, supporting up to 4K resolution. This flexibility ensures agencies have full control over the quality and appearance of their video content, streamlining the entire process from creation to distribution.

The ROI of Subtitling for Lead Generation

Digital marketing agencies that integrate subtitles into their video strategies often see a significant return on investment (ROI). For example, agencies that subtitle educational and social media content report higher engagement and conversion rates, with some seeing up to a 48% increase in lead generation over the course of a year​. By making video content more accessible and visible through optimized subtitles, agencies can expand their reach, engage new audiences, and ultimately convert more leads.

Subtitling video content is a simple yet highly effective way for digital marketing agencies to boost engagement and generate leads. Automated solutions like Fluen AI not only save time and resources but also offer customizable options that maintain brand consistency and quality. By adopting these tools and strategies, agencies can enhance their marketing campaigns, achieve higher ROI, and grow their client base efficiently.